Daily Brief
Exceptional multi-channel performance! Your e-commerce empire generated $47,850 in revenue from 342 orders (AOV: $139.76). Marketing ROI is phenomenal across all platforms: Google Ads leading with 7.12x ROAS ($6,720 spend), Facebook Ads delivering 5.34x ROAS ($8,951 spend), while newer channels show strong potential - TikTok Ads achieving 456K video views with 1.42% conversion rate ($4,251 spend), and Snapchat AR experiences driving quality engagement. GA4 shows healthy traffic: 12,456 sessions, 45.8% bounce rate. Email marketing excels with Klaviyo generating $12,451 revenue (24.8% open rate, 3.2% CTR), plus $3,246 from SMS campaigns. Your omnichannel strategy is working: 187 new customers acquired, 155 returning, peak performance 12-14:00. Page monitoring shows excellent 99.98% uptime and 1.2s load times. Scale successful video campaigns and leverage cross-platform retargeting during peak hours to amplify this momentum across all touchpoints.
342
Total Revenue
$47,850.32
Net Sales
$44,125.80
Gross Sales
$48,950.75
Total Orders
342
Paid Orders
336
Pending Orders
6
Average Order Value
$139.76
Conversion Rate
3.8
Cart Abandonment Rate
68.5
New Customers
187
Returning Customers
155
Customer Lifetime Value
$285.40
Units Sold
1,284
Refunds
$1,100.45
Returns
23
Store Sessions
8,965
Unique Visitors
7,342
FB Ad Spend
$8,950.75
FB Impressions
425,680
FB Reach
89,542
FB Clicks
3,247
FB CTR
0.76
FB CPC
$2.76
FB CPM
$21.03
FB ROAS
5.34
FB Conversions
189
FB Conversion Rate
5.82
FB Cost per Conversion
$47.35
FB Video Views
28,945
FB Engagement Rate
4.2
FB Frequency
4.75
Google Ad Spend
$6,720.40
Google Impressions
298,475
Google Clicks
4,589
Google CTR
1.54
Google CPC
$1.46
Google CPM
$22.51
Google ROAS
7.12
Google Conversions
234
Google Conversion Rate
5.1
Google Cost per Conversion
$28.72
Google Search Impression Share
67.8
Google Quality Score
8.2
Google Top Impression Rate
45.6
Google Absolute Top Impression Rate
23.4
TikTok Ad Spend
$4,250.60
TikTok Impressions
892,345
TikTok Reach
145,890
TikTok Clicks
8,947
TikTok CTR
1.02
TikTok CPC
$0.48
TikTok CPM
$4.76
TikTok Video Views
456,780
TikTok Video View Rate
51.2
TikTok Conversions
127
TikTok Conversion Rate
1.42
TikTok Cost per Conversion
$33.47
Snapchat Ad Spend
$2,890.25
Snapchat Impressions
678,432
Snapchat Reach
89,567
Snapchat Video Views
234,567
Snapchat Swipes
5,678
Snapchat CTR
0.84
Snapchat CPC
$0.51
Snapchat CPM
$5.68
Snapchat Conversions
89
Snapchat Cost per Conversion
$32.47
Email Subscribers
8,945
Emails Sent
23,456
Email Open Rate
24.8
Email Click Rate
3.2
Email Revenue
$12,450.75
SMS Sent
4,567
SMS Click Rate
8.9
SMS Revenue
$3,245.60
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